At Source Equipment, we believe in doing things with purpose, grit, and a sense of adventure—values that come to life every day in our work and, right now, on the open road.
Our founder, Bill, is currently biking across the country, taking on a journey that’s as challenging as it is inspiring. He’s not just riding for fun—he’s riding to prove that commitment, endurance, and a strong mindset can take you farther than you ever imagined. And he’s sharing every mile of it with our community through his Facebook group.
As Bill pushes through hills, weather, and the long days on the saddle, he’s demonstrating the same principles that guide Source Equipment: resilience, connection, and moving forward with intention. Whether we’re helping customers solve warehouse challenges or navigating supply chain needs, we show up ready to go the distance.
“This ride isn’t just about the miles—it’s about the people, the lessons, and the reminder that persistence builds strength,” Bill shared in a recent update.
Through his posts, you’ll see behind-the-scenes moments of small-town America, unexpected conversations, and reflections that hit home—not just for cycling enthusiasts, but for anyone navigating business, life, or personal growth.
We’re proud to have a founder who leads not just with experience, but with heart and action.
We invite you to follow along with Bill’s ride here. You’ll find updates, photos, and insights from the road—and maybe a little inspiration to take on your own version of a cross-country challenge, whatever that looks like for you.
At Source Equipment, we’re here to help you keep moving forward—one solution, one connection, one mile at a time.
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